Top 10 Soap Brands in the World (2018) - BizVibe Blog

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Revenues in the global soap industry have enjoyed growth at a steady rate over recent decades, particularly for the top 10 soap brands in the world, which continue to be the world’s most popular and bestselling around the world.  Apart from the upward demand driven by the growing population, increasing health awareness and rising levels of hygiene among consumers around the world, other factors such as aggressive sales promotions by large and small soap companies and the introduction of functional soaps have also had a tremendous impact on the growth of the global soap market.


According to recent figures obtained by BizVibe, the global soap market totaled a value of US$ 18 Billion in 2016 and the figure is expected to reach US$ 24 Billion by 2022. The USA is one of the top soap markets in the world, generating around $25 billion revenues and annually. New trends such as value-added soap products for cosmetic purposes, growing consumer preference for organic soap products, increasing disposable incomes and premiumization of the product are also facilitating the growth of the market.


Considering the fact that the global soap market is highly competitive and immensely fragmented, soap brands and soap companies have been compelled to offering products with a wide range of features such as aromatherapy, moisturizing, anti-bacterial, organic, medicated, or herbal soaps. Here are some of the market leaders and major players in the global soap that are dominating the sales of the global soap market in 2018.


Top 10 Soap Brands in the World Based on Popularity and Sales


10. Burt’s Bees


Burts’ Bees is one of the leading personal care products company based in the USA, owned by the consumer product giant Clorox. Burts’ Bees’ soap products are well-known for using only natural ingredients. Its Buttermilk Soap is made with buttermilk infusion and specially designed for toddlers. Burts’ Bees soap products can be found in over 30,000 retail outlets and grocery stores and drug store chains across the United States, United Kingdom, Ireland, Canada, Australia, Germany, Hong Kong, Taiwan and New Zealand.


9. Zest


Zest is one of the oldest soap brands in the USA introduced in 1955 by the multi-national consumer goods corporation Procter & Gamble, also known as P&G, but then sold to Unilever in 2014. Zest has a wide range of soap products designed for different costumer’s preferences, such as cleansing, moisturizing, and revitalizing.


8. Caress


Caress is another popular soap brand owned by the Anglo-Dutch multinational company Unilever. It’s cosmetic beauty soap are allegedly made with the floral notes with a special formula infused with SilkEssence, provides for soft, elegantly fragranced skin. The Caress Forever Collection is also the world’s first body wash products with Fragrance Touch Technology.


7. Cetaphil


Cetaphil is a skin care products line that was invented by a pharmacist in 1947 for dermatology needs. As one of the highly recommended soap brands by dermatologists, Cetaphil remains in high demand, with about one bottle sold every minute. Cetaphil’s soap products are now available in United States, Canada, India, Australia, Hong Kong, Indonesia, the Philippines, Singapore, some European, Latin American and Caribbean countries.


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6. Ivory


Ivory is one of P&G’s most iconic brands and very first products since 1879. Today, Ivory product line, including the classic bar soap, clear liquid soap, hair & body wash, dish liquid, and a mild laundry detergent product called Ivory Snow, are famous around the world for its claim of purity and for floating i the water. Over the years, the brand has been extended to other varieties and products.


5. Aveeno


Aveeno is a skin care and beauty brand in the United States — leaders in innovation among the top 10 soap brands in the world — owned by American consumer goods and pharmaceutical company Johnson & Johnson. It claims that the brand only uses high-quality natural ingredients—grown in regions that provide an ideal environment for the plant to thrive and produce beneficial ACTIVE NATURALS® ingredients – to make its wide range of products for skincare, facial cleanse, hair care and baby products etc.


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4. Irish Spring


Irish Spring is one of the world’s leading brands for making deodorant soap. As one of the best-selling soap brands owned by the American personal care products giant Colgate-Palmolive, Irish Spring still remains as one of the most popular brands for manufacturing and selling body wash and bar soap across the world.


3. Dial


Dial is a leading personal care product brand owned by the Henkel Corporation, it was the world’s first antibacterial soap introduced to the market in 1953. Today, Dial also produces and sells a wide range of personal care products, including body wash, bar soap, hand soap, liquid hand sanitizer, and lotion.


2. Olay


Olay is one of the world’s largest skin care brands, owned by Procter & Gamble’s (P&G). Today, Olay is the leader in the skincare markets in many countries including the US, UK, and China. Its soap line, known as Beauty Bars, caters to different customer preferences and cosmetic purposes, from cleansing, moisturizing to anti-aging and fragrance.




Dove is a personal care brand owned by Unilever, it is also the most popular brand name in the soap markets across over 80 countries in the world. In the USA and the UK – two of the world’s largest soap markets – Dove is also the number one soap brand that are dominating the markets. According to a recent study by the U.S. Census Data and Simmons National Consumer Survey (NHCS) about 114 million Americans used Dove in 2017. Meanwhile, a survey from Statista also shows that nearly 20 million British People used Dove in 2016, making it the country’s most popular soap brand among the list of the top 10 soap brands in the world.


With Dove at the top, who do you see entering the list of top 10 soap brands in the worlds in 2019? Feel free to let us know in the comments sections below along with any feedback for this list.



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