The washing machine market in China has maintained strong growth patterns over the last decade, while the top 10 washing machine brands in China continues to dominate this booming market in 2018. Today, China is already the world’s largest washing machine market in terms of production, consumption, sales, and exports. With the continuity of the rapid urbanization, the rising household disposable income and changing consumer preferences towards household electrical appliances in the country, the washing machine market in China is expected to flourish further and the major washing machine brands in China are also expected to achieve greater sales over the near future. Now, it’s a crucial time to connect with the top washing machine manufacturers in China and take the advantage of business deals in this booming market.
China’s Washing Machine Market Overview
The washing machine is nowadays one of the essential home appliances in China, while the commercial usage of washing machines in the hospitality industry such as hotels, resorts, and other establishments for large loads of commercial laundry is also thriving. According to recent figures from Statista, total washing machine production in China reached over 76 million units in 2016, making China once again the largest washing machine producer in the global washing machine market. Meanwhile, the total sales volume of household washing machine in China jumped from 65.6 million units in 2011 to 75.3 million 2016. The growth of the washing machine market in China is believed to be mainly driven by the rapid urbanization and rise in disposable income, improvements in rural electrification, alongside with the intensive R&D investment made by the leading washing machine manufacturers in China. Many leading international washing machine manufacturers, such as LG, Samsung, and Panasonic, have also established their own plants or manufacturing operations through their local partners in China.
China’s Washing Machine Exports
Apart from being the world’s number one washing machine producer, China is also the world’s largest washing exporter. In 2016, China exported around US$3.9 billion worth of washing machines to the global market, representing about 28.5% of the world’s total washing machine exports in that year. Currently, some of the top importers for Chinese made washing machine include Japan, the USA, the UK, Canada, Iran, Poland and South Korea. As the global demand for washing machines still remains high, while many major domestic washing machine brands in China continues to increase their shares in the global market, the washing machine exports from China are forecast to be bigger in the near future.
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Top 10 Washing Machine Brands in China by Market Share
1. Haier – market share: 38.2%
Haier is a Chinese consumer electronics and home appliances company headquartered in Qingdao, Shandong province, China and leader among this list of the top 10 washing machine brands. Since its establishment in 1984, Haier has focused on innovative, premium products which offer modern designs, reliability, and quality. Today, it has evolved to become the largest white goods manufacturer in the world by market share. Its international product portfolio includes air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In China, Haier is also leading the way with the largest market share of 38.2% in the domestic washing machine market, making it the best washing machine brand in China.
2. Siemens – market share: 21.4%
Siemens AG is a German conglomerate company and a global technology powerhouse headquartered in Berlin and Munich. In China, Siemens is one of the largest foreign-invested companies mainly focusing on the industries of electrification, automation and digitalization. In fiscal 2017, Siemens had over 32,000 employees and generated revenue of €7.2 billion in China. As one of the most popular home appliance brands in China, Siemens’ washing machines account for a total 21.4% of China’s washing machine market.
3. Little Swan – market share: 7%
Little Swan, which was established in 1958, is one of the top 10 washing machine brands in China. It also created and launched China’s first full-auto washing machine in 1978. Every year, more than 200 new products are launched into the market by Little Swan who owns 714 washing machine patents in China. With the total share of 7% in China’s washing market in 2017, Little Swan is the third best selling washing machine brand in China.
4. LG – market share: 5.9%
LG Electronics (China) Co. Ltd., together with its subsidiaries, manufactures and markets electronic appliances. It offers televisions/home entertainment products, mobile devices, household appliances, computer accessories, and other related products. The company was founded in 1993 and is based in Beijing, China. LG’s washing machine products account for 5.9% of China’s washing machine market in 2017.
5. TCL – market share: 5.6%
TCL Corporation is a Chinese multinational electronics company headquartered in Huizhou, Guangdong Province. It designs, develops, manufactures and sells products including television sets, mobile phones, air conditioners, washing machines, refrigerators and small electrical appliances. Today, TCL is one of the world’s largest consumer electronics producer and third-largest television producer by market share. In China, washing machines made by TCL accounts for about 5.6% of the market share in 2017.
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6. Samsung – market share: 4.4%
Samsung Electronics is a South Korean multinational electronics company headquartered in Suwon, South Korea. It remains as one of the world’s largest companies in Consumer electronics Semiconductors Home appliances industry. Washing machines made by Samsung are leading the market with advanced innovative features and high energy efficiency, therefore have gained huge popularity in China, and making it one of the top washing machine brands in China.
7. Panasonic – market share: 4.2%
Panasonic Corporation, formerly known as Matsushita Electric Industrial Co, is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan. In China, Panasonic researches, designs, develops, manufactures, and sells home appliances, systems, environment, components, and other merchandise. Panasonic’s washing machines represent about 4.2% of the market share in China’s washing machine market in 2017.
8. Midea – market share: 3.3%
Midea Group is one of the largest Chinese electrical appliance manufacturer in the world. With its headquarter in Guangdong, China, Midea employs over 100,000 people in China and overseas in its 21 manufacturing plants and 260 logistics centres across the world. Its most famous products include wide ranges of lighting, home appliances, kitchen appliances, laundry, and it also has a long history in producing home and commercial solutions in air conditioning and heating. Their place on this list of the top 10 washing machine brands in the Chinese market is no surprise.
9. Hisense – market share: 2.5%
Hisense is a Chinese state-owned multinational white goods and electronics manufacturer headquartered in Qingdao, Shandong province, China. For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China, Australia & South Africa, employing over 75,000 people across 18 global companies. It also has 3 high-end international production facilities in Europe, Central America and South Africa, as well as boasting 12 research & development centres worldwide. Washing machine is one of Hisense largest product lines in China.
10. Sanyo – market share: 1.5%
Sanyo Electric is a Japanese multinational electronics company based in Osaka, Japan. Sanyo was founded in 1947, then became a wholly owned subsidiary of Panasonic Corporation in 2011. In China, Haier owns Sanyo’s Home Appliances business, including washing machine, refrigerator, and kitchen appliances. Sanyo and Chinese government investment company Hefei have also formed a 2000 joint venture known as Hefei Royalstar Sanyo. Today, Sanyo is still one of the best-selling washing machine brands in China.
Going by market share, these are the top 10 washing machine brands in China as of 2018. Who do you think will join this list in 2018? Let us know in the comments section.
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