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As the global textile and apparel industry places increasing emphasis on sustainability and environmental friendliness, digital textile printing has been introduced and is expected to reduce the impact that textile printing has on the environment. Traditionally, textile printing and dyeing uses numerous chemicals and creates a great deal of waste water. Digital textile printing is therefore gaining popularity as the industry looks for ways to reduce pollution given that an increasing number of consumers prefer more sustainable textile products.
Nowadays, textile production is the world’s biggest source of water pollution, mostly because of dyeing processes. The World Bank estimates that global textile production is responsible for over 20% of industrial water pollution. According to the British government, the UK’s textile industry produces 3.1 million tonnes of CO2, two million tonnes of waste, and 70 million tonnes of waste water annually.
The substantial growth of the global digital textile printing market is also believed to be partly driven by the increasing awareness regarding the environment and sustainability. The huge reduction in water and power consumption through digital textile printing is one of the key advantages when compared with traditional printing and dyeing methods.
Meanwhile, over the last two years, there has been a great deal of change in the textile printing industry around the world as more and more government policies have recognized the impact that traditional dyeing and printing has on the water supply. This is beginning to have a greater impact and is becoming a key driver for digital textile printing, as textile and apparel manufactures adhere to much stricter policies requiring high levels of investment in waste and pollution management.
As manufacturers and consumers begin to place greater importance on protecting the environment, innovative new materials and technologies are emerging. Digital textile printing has shown that it is an efficient way to improve sustainability, and that looking beyond this printing method to the entire process and the technology it uses can yield exciting results.
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