There are two terms circulating the Internet that has sparked much debate among marketers, advertisers and digital experts: MarTech vs AdTech. It all started with a 2016 Wall Street Journal
MarTech is a vital tool for all marketers that makes delivering products or services to customers more efficient and personalized. In the MarTech world, everything revolves around data and in
A new trend occurring in almost every market around the world is information technology (IT) and age-old industries joining forces. Technology is shaping everything these days, from manufacturing to healthcare,