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The global whey protein market has witnessed a significant growth over the recent years, posing some of the strongest growth rates among all the nutritional supplements segments in the world. As today’s most popular sports nutrition product, protein — particularly whey protein, is not only favored by gym goers and fitness enthusiasts but also a common food supplement or meat replacement for vegetarians and people who are on diet. As the global demand for whey protein continues to grow, driven by the factors such as the rising awareness about the benefits of healthy diet and exercise and the growing demand for higher protein density in mainstream diet, many leading whey protein companies in the USA are now increasing their whey protein exports and gaining greater shares in global whey protein market. As the global whey protein market size continues to adapt to new trends one constant remains consistent —American whey protein companies, manufacturers, and brands continue to lead the global market.
Protein is a vital constituent of the cells that help in repairing and healing the human body. Whey protein is a liquid by-product procured from processing milk to cheese. It is a mixture of beta-lactoglobulin, immunoglobins, bovine serum albumin and alpha-lactalbumin. Whey protein can be of three primary types: whey protein concentrate (WPC), whey protein isolate (WPI) and hydrolyzed whey protein (HWP). Whey protein has long been considered as one of the best quality and easiest absorbed protein sources among bodybuilders and fitness influencers from around the world. Protein powders, also known as protein shakes are the most popular form of whey protein products on the market.
According to a recent study from Research Nester, the global whey protein market was estimated at a value of USD 6.94 Billion in 2016 and the market is projected to reach USD 12.46 Billion by 2024, registering an impressive CAGR of 7.6% during the forecast period 2017-2024. An increasing focus on health and fitness as one of the major factors that will strengthen the growth of the global whey protein market in the near future. Consumers who are focusing on bodybuilding and muscle strengthening are increasing in huge numbers, this factor is leading to the growth of whey protein products. Fitness interest has significantly increased due to the increasing number of health clubs and fitness centers. With the increase in spending power, more and more millennial consumers are intent to join fitness clubs and adopt protein-rich diet, which is another major driver for the growth of the global whey protein market.
Protein powder is the best-selling whey protein product segment as of 2018 and accounts for over 64.5% of the overall revenue in the global whey protein industry, due to an increase in the demand for these products from athletes, bodybuilders, and casual exercisers. However, the Ready-to-drink (RTD) whey protein product segment is expected to witness the fastest growth at a CAGR of 7.0% from 2017 to 2025 on account of rising demand for sports nutritional supplements coupled with easy and readily available supplements.
Some of the world’s largest whey protein manufacturers and suppliers include Glanbia Plc; AMCO; QuestNutrition; NOW Foods; NBTY; MusclePharm Corp; Abbott Laboratories; CytoSport; IOVATE; Transparent Labs; JYM Supplement Science; RSP Nutrition; Nutrabolt; Dymatize Enterprises LLC; BPI Sports LLC; and GNC.
The American whey protein market has surpassed USD 3 billion sales since 2016, making it the largest whey protein market in the world, owing to the country’s immense protein consumptions and exports. The rising trend of joining health clubs and fitness centers among young people is a primary factor that drives whey protein product market to grow in the USA, as the keen interest of the young generation towards sports & nutrition will increase the demand for whey protein over the years. Moreover, due to busy lifestyle and work culture, consumers are opting for ready to go meals and beverages, the convenience of whey protein shakes or ready to drink whey protein products is also increasing the popularity of the whey protein in the USA.
The USA is also the largest whey protein supplier in the world, exporting a significant amount of protein and whey protein products to the global market. In 2016, the USA produced over 700,000 metric tons of whey protein products, representing over 32% of the world’s total production, of which 70% were exported abroad. Canada, Mexico, South Korea, Netherlands, China, and Japan were some of the largest importers of the USA’s whey protein products in 2016.
The prominence of the whey protein market in the USA has attracted a significant number of buyers and traders from all over the world to source protein and other nutrition supplements from the USA. To help your sports supplements business stays at the top of the industry, BizVibe provides the best solutions to source the products and make the best business deals with the top whey protein manufacturers in the USA. Don’t miss your chance to connect with the best industry suppliers, manufacturers, and exporters on BizVibe.
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